He Shoots, He Scars!! NHL and Twitter
It seems as though every sport has a different take on using social media but the NHL seems to be having a little fun with the idea of using Twitter for promotional strategies. The NHL appears to possess a refreshing attitude that is optimistic about using social media to create NHL Tweetups and contests for fans to get involved.
The season is quickly approaching (October 3rd) and the promotional pull is back in full force. Through the use of Twitter they are giving fans a chance to win free tickets with their #NHLPick15 contest. The name of the game is Pick 15 because anyone who picks the winners of the 15 games that will be played October 3, and tweets them to @NHL has a chance to win free tickets. The tiebreaker goes to anyone who answers this question, “What is the total, combined number of penalty minutes that all 30 NHL teams will have in the games played on October 3rd?” correctly. The tweet should look like this (but don’t copy me because I am pretty serious about winning)
One lucky person who gets all 15 winners right and the correct number of total penalty minutes will receive free tickets to any regular season game of their choice, while 10 other lucky contestants get Game Center live for a season. Using Twitter as a promotional strategy is a small but effective marketing promotion that gets fans active and engaged with a competitive edge(what hockey’s all about anyway). So for all you Hockey tweeple get your game face on and pick the teams you think will win Saturday!
Oh yea, go AVS!
Example:
great blog I really enjoyed this thanks