Blogs.. The Bees Knees of the Internet

While the idea of face to face meetings is ideal for any business, the reality of global business and relationships makes that entirely impossible to have with every customer or consumer. Blogs enable people to talk to each other in a direct, informal manner. Bloggers make grammatical errors, often change their train of thought, challenge arguments, make suggestions, basically everything that would typically happen in a conversation- happens in a blog. The blog is the work of a real person, no BS, no fluff, in other words, it is- what it is. This is important and attractive to a lot of people because most people don’t trust big corporate companies because there seems to be no connection and trust, and this is exactly where and how blogs emerged. It is just a typical conversation with the idea that it is all presented on an equal level playing field.

In blogs you can loosely connect to other blogs or websites through the use of hyperlinks. The linking from blog to blog paves the way for it to become a part of the blogsphere. Even if you have 1 visitor or as many as 100,000 daily visitors with hundreds of links, your blog is a part of a huge circulation of findable information. But regardless of the circulation, the most important aspect of the blog s that it is conversational and personal.

So why do businesses have or need to have blogs as a part of their online marketing campaign? Because blogs are just another way for business to build trust, they humanize companies and give prospective customers an idea of the people who are running the business. Going back to the older blog post I wrote about Joel Comm’s 4 step sales process, know me- like me -trust me -pay me, the blogs are the perfect outlet for your potential customers to get to know you a little bit, perhaps enough to want to do business with you.

Blogs are among the most powerful two way internet communication tools thus far. They can help your company tremendously and although about one third of blogs started may be abandoned in one year, the overall growth of blogging is among the fastest of any technology.

So, if you choose to join the ongoing conversation that is taking place a great deal on the internet you should know that your company is good for it and your customers will be better-off. Also, you end up saving so much money on marketing campaigns that are really expensive, don’t work, and straight up just annoy people.

Tags: 4 step sales process, Blogs, blogsphere, business, consumers, corporate companies, customers, emily kirby, hyperlinks, Joel Comm, marketing campaign, sales, small business, technology