HOW TO Measure Your Social Media ROI (2 of 5)
HOW TO Measure Your Social Media ROI: Part 2 (If you missed it, check out HOW TO Measure Your Social Media ROI Part 1)
Let’s face it, most business owners starting to utilize and leverage social media want to know what the return on investment is with social media. Honestly, social media lacks easily and clearly measurable characteristics of other investments, but it IS very much possible to see and track the monetized return from engaging in social media.
Tip #2: Keep Track of Your Interactions
As each year brings new and innovative applications and 3rd party tools that can interact with our online personas; measuring results is easier than it ever has been before and social media is no different. There are several tools to measure the influence, clout, and impact of different social media platforms, but a simple spreadsheet managed by a person (rather than an automated system) goes a long way. Keep track of every single message, @response, interaction, blog comment, and more.
Maintaining good records of how many people are interacting with your social media accounts provides manageable information that clearly shows growth. This process also helps to clearly indicate who interacts the most – providing extra attention and gratitude to these people embodies what social media is truly about: developing and cultivating relationships. A well developed online relationship founded in digital interactions has proven time and time again to be a successful practice in business. Remember, social media doesn’t start overnight, but with some patience, practice and hustle you will see just how effective this investment can be.
3 Elements provides solutions for your social media needs. Contact us to discuss how we can bring your business into the conversation.
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